Brand & Website Content
Wild Island
Overview
After more than a decade, Wild Island was ready for a brand refresh, and they collaborated with KPS3 to make it happen. I was part of the team that crafted a new look and feel that reflects who Wild Island is now and helped bring it to life on their website.
My role
I started by writing the messaging guide for Wild Island’s brand, laying the foundation for everything on the website. The client loved having one “source of truth” for their brand voice — and it’s not every day I get to nerd out about messaging with a client!
From there, I spearheaded the website copywriting. I optimized based on our SEO strategy and created storytelling-driven, immersive content that lets people experience Wild Island through words before they even book their tickets.
THE VIBES
Bright, joyful, and full of excitement — a place that makes you feel the thrill of the slides and the nostalgia of childhood before you even arrive.
THE INDUSTRY
Amusement & recreation
Family entertainment
THE SERVICES
Brand foundation, including verbal identity
Messaging guidelines
Website copywriting
At the heart of it
Wild Island has been a staple for Northern Nevada families for generations (heck, I grew up at the Waterpark and still hit the lanes at Coconut Bowl). It’s so cool to know the team is stoked on the work and that I had a hand in it.
Especially since I worked as a financial administrator for Wild Island when I was in college.
Knowing the heart and effort that goes into every experience at Wild Island, it was a joy to help reimagine the brand and translate that energy into a website that connects families, couples, friend groups, and event planners with the fun waiting for them.
