A Winter’s Charm in Carson City
Visit Carson City
Overview
Ah, small-town charm, historic landmarks, winter festivities, cozy and affordable accommodations — Carson City, NV has it all. Only you wouldn’t know it, because Lake Tahoe and other nearby resort destinations have hogged the spotlight.
How could we inspire people to visit during the winter? By putting them in a “Lifemark” movie of their own, right here.
My role
After collaborating with the Visit Carson City team on the overall concept, I spearheaded the scriptwriting for KPS3’s team, making sure Carson City took center stage.
While on set, I supported line delivery and the small details that help a scene feel authentic. Off set, I contributed to how the film could splinter into a paid campaign that got people to make a move.
THE VIBES
Cozy winter rom-com charm and wink-at-the-audience humor set against the historic streets of Carson City.
THE INDUSTRY
Travel/tourism
THE SERVICES
Concepting
Screenwriting
Campaign asset creation
At the heart of it
With A Winter’s Charm in Carson City, Nevada’s capital got its very own cinematic spotlight as part of a totally unique campaign that made people laugh and book rooms. It earned quite a few awards, too:
(5) ADDY Awards at AAF Reno, including Copywriting, Consumer Campaign, and Best of Branded Content
Best Seasonal Marketing Campaign at the eTSY Awards
Additionally, this short film and campaign were proof that storytelling chops (yes, even the screenwriting class I once thought was just an elective) are true tools in destination marketing. So many people dream of writing a book or a movie, and I got to be part of a team that made that a reality.
